Analysis of the cosmetics packaging market and business opportunities in 2025

Cosmetics packaging is a segment that has grown rapidly in recent years. In the era of eyeball economy and lipstick effect, cosmetics packaging presents the characteristics of exquisite printing, special-shaped structure, niche brand and end-to-end service. China Cosmetics Packaging Manufacturer

For companies struggling in the fiercely competitive packaging field, it is time to study the business opportunities brought by the development and changes in the cosmetics industry. The following is a brief information about the cosmetics industry. Those who are interested can collect it.

01. Industry scale and growth

China is the second largest cosmetics consumer after the United States, accounting for 12.7% of the global cosmetics market. As the second largest cosmetics consumer, China's beauty and personal care market size will reach 477.7 billion yuan in 2024, a year-on-year increase of 13.8%.

Compared with other consumer industries, according to data from the National Bureau of Statistics, China's cosmetics retail sales will increase by 12% year-on-year in 2024, second only to daily necessities, which will increase by 13%.

02. Industry representative brands and corresponding companies

In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2024, the market share of domestic cosmetics brands will increase to 56%.

The high-end market is controlled by international brands, and domestic brands are mostly aimed at the mass market. Domestic brand channels are deeply sunk, and they have obvious advantages in the third and fourth tier offline markets.

Online, the most significant change in China is the rise of Douyin e-commerce and Xiaohongshu, which further shortens the distance between users from "planting grass" to purchase. With the advantages of wide channels, high cost performance, and fast supply chain response, the market share of domestic cosmetics brands continues to increase.

China's local cosmetics brand listed companies mainly include Proya, Marubi, Shanghai Jahwa, Yujiahui, Huaxi Biology, Beitani and other companies. Among them, Shanghai Jahwa was established the earliest and owns many local traditional brands, such as Herborist, Maxam, Liushen, Jia'an, Shuangmei, etc. Although Huaxi Biology was established in 2000, most of its independent brands were established in the past two years, such as BM and Mibeier. Yujiahui was established relatively late, but its brands such as Yunifang and Xiaomihu are as well-known as traditional brands.

Basic information of brands under major listed companies in China's cosmetics industry:

Sales of local brands such as Kuadi and Runbaiyan under Huaxi Biology, Lianhuo under Marubi, Qichu under Shanghai Jahwa, Yunifang and Huayaohua under Yujiahui, and Weinona under Beitanni have all grown rapidly. Looking at the sales of cosmetics/perfumes/beauty tools on Taobao platforms, the sales and sales of Caitang under Proya, Lianhuo under Marubi, Shuangmei under Shanghai Jahwa, and Shiyijia under Yujiahui have grown rapidly.