Guide to Customized Cosmetic Bottles Manufacturers in China

New retail, new manufacturing, with the continuous evolution of artificial intelligence and the emergence of various new technologies in recent times, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry.

For cosmetics, sales have evolved from traditional counters to online sales and then to the field of micro-business, and now, all this is changing again. Personalized customization of cosmetics has become a trend now. For the customization of cosmetics, this is inseparable from the personalized customization of cosmetic packaging bottles.

Cosmetic packaging bottles should be unique and attractive while being low-key enough to maintain a high-end status. Do you know what should be included in the customization of cosmetic packaging bottles?

Determine the target group

Although there are some guidelines for customizing cosmetic bottles to follow. Have you ever walked into a luxury cosmetics store and noticed that the appearance of the packaging bottles that can attract your attention and the target groups of the products are basically similar. This is because before customizing cosmetic packaging bottles, the brand will first understand the target group of the product, and then customize the packaging bottles according to the preferences of the target group.

Considering the demand points for age groups is not that all series of product bottles of the same brand are similar. Because, a cosmetics line for young women may not appeal to middle-aged people.

The design elements of women's cosmetics packaging materials in the same series will also be different from those of men's cologne.

Adding design elements

Once you have determined your target group, you can start exploring the basic elements of customized packaging bottles. Although there is no universal way to design your cosmetics packaging bottles. In the luxury market, a low-key packaging bottle appearance is usually more attractive than a flashy appearance. Using a single main color in the cosmetics packaging bottle can provide a color focus for the entire packaging bottle.

In addition to the color focus, many high-end cosmetics brands also like to add hot stamping, embossing and other processes to the brand logo to highlight the brand information. Adding hot stamping and embossing processes in a small area creates a sense of luxury while keeping the overall low profile of the packaging bottle.

When customizing packaging bottles for your luxury cosmetics brand, use current trends as design inspiration. But the premise is that you need to determine your target market and get design inspiration from your target group. Their needs will determine how you should design cosmetics packaging bottles for your brand.

With the fast-paced lifestyle, the frequency of product replacement will definitely increase gradually. The customization of traditional cosmetic packaging bottles is no longer suitable for the needs of market development, and the customization method also needs to make more changes.

So what is the customization method of novel cosmetic packaging bottles?

1. The minimum order quantity must be a small batch

Because of the rise of online platforms, many brands are in small batches, but at the same time require products to have independent characteristics of other products, so packaging has become the most important publicity highlight. The minimum order quantity of traditional cosmetic packaging materials is often hundreds of thousands, which is definitely not affordable for small brands, so the future customization trend must be small batch customization.

2. Have the strength of R&D and innovation

It is also said above that the fast-moving consumer goods market first emphasizes the word "fast", so cosmetic packaging bottle manufacturers must have their own R&D and design departments, and develop and design explosive and innovative models according to the changing data of market demand, leading the market in product updates and iterations.

Therefore, in the future, with the increasing demand for customized cosmetic bottles, the cosmetic bottle packaging industry will usher in new changes. For those cosmetic bottle packaging companies without design strength, they will face reshuffle and elimination. This is inevitable. For cosmetic bottle companies, this trend will be inevitable. Therefore, it is very important to strive to embrace and change.

In addition to replacing packaging materials in 2025, what else can cosmetics do to protect the environment?

2025 is a turning point for the cosmetics industry. In the past two years, competition in the cosmetics industry has intensified, and the environmental protection momentum has become stronger. Many companies have actively or passively joined the environmental protection cause. While seeking a way out for their own sustainable development, they have also contributed to the environment.

Take Arcade Beauty, a beauty product sample manufacturer, as an example. It recently announced a news that it has developed a recyclable PE (polyethylene) packaging bag for L'Oréal Paris, the largest beauty brand under L'Oréal. Coincidentally, last week, L'Oréal announced that it will launch an innovative cosmetics packaging bottle, which is scheduled to be put into production this year.

Combined with the "environmental protection actions" of other brands, the editor found that replacing packaging materials is their usual response method, such as using soluble packaging, 100% recycled plastics, etc.

Previously, foreign media reported that some brands have developed a technology to use bacterial cellulose to make cosmetics instead of plastic packaging paper. Bacterial cellulose, also known as "microbial cellulose", has relatively good bioadaptability and degradability, and is a cutting-edge technology to reduce environmental pollution.

It can be seen that environmentally friendly packaging is an inevitable trend in the development of cosmetics, and it is also an important technology for brands to enhance their competitiveness. In fact, in addition to packaging, we can also start from raw materials, processes, logistics and other aspects.

For example, HERA has improved its formula to meet more environmental protection requirements. One of the points is that the flagship product HERA Black Gold Long-lasting Foundation uses palm oil grown and produced in a sustainable way certified by the Roundtable of Sustainable Palm Oil (RSPO).

In addition, P&G's deodorant brand Old Spice has a deodorant called Clean water, whose paper tube packaging is made of recycled paper and uses a "push up" design to reduce weight. The packaging of this product is made of 90% post-consumer recycled materials. It is reported that this is still the most environmentally friendly product among P&G's men's beauty products to date.

We know that reducing carbon emissions is the most direct way. Therefore, if the entire logistics and transportation process is low-carbon, the burden on the environment will inevitably be greatly reduced. For example, AmorePacific's brands have greatly reduced the use of cushioning materials and switched to inflatable air bags instead of foam, and also replaced traditional tapes with plant fiber tapes that can be naturally degraded in a short time. Compared with before, the packaging and transportation process alone is much more environmentally friendly.

In short, environmental protection has become a hotly discussed topic today. In order to express their support for environmental protection, today's consumers basically have a "good impression" of this type of cosmetics. Therefore, no matter how big your own company is, it is always right to pay more attention to environmental protection issues!