What are the 7 basic steps to cosmetic packaging design?

The 7 basic steps of cosmetic packaging design can be summarized as follows:

1. Determine the target group and brand positioning

Clear target group: Understand the target consumers of the product, including their age, gender, consumption habits, 

aesthetic preferences, etc.

Brand positioning: Clarify the brand's market positioning, value proposition and differentiation characteristics to ensure 

that the packaging design can accurately convey the brand image.

2. Research the market and competitors

Market research: Analyze the current market trends, consumer needs and packaging design characteristics of competitors.

Avoid similarity: Ensure that your packaging design is not too similar to that of your competitors to highlight the brand 

characteristics.

3. Creative design

Design concept: Propose a unique packaging design concept based on brand positioning and market demand.

Cooperation and internal creativity: You can cooperate with professional designers or use an internal team for creative

design to ensure the uniqueness and attractiveness of the design scheme.

4. Color and pattern selection

Color matching: Choose colors that are consistent with the brand image and product characteristics to resonate with 

consumers. Pattern design: Design concise and clear patterns that can convey product characteristics and brand value.

5. Material selection

Consider product characteristics: Choose appropriate packaging materials according to the characteristics of cosmetics 

(such as waterproof, anti-oxidation, anti-ultraviolet, etc.).

Common materials: such as glass, plastic (PET, PP, PE, etc.), metal, etc., choose according to budget and environmental 

protection requirements.

6. Packaging design refinement

Size and shape: Determine the size and shape of the packaging according to product characteristics and market demand 

to ensure that it is both beautiful and practical.

Information layout: Reasonably layout information such as product name, brand logo, instructions for use, etc. to ensure 

that consumers can easily obtain the required information.

7. Production and testing

Choose a manufacturer: Choose a professional packaging manufacturer for production, or build your own packaging 

production line.

Quality control: Carry out strict quality control during the production process to ensure that the quality of the packaging 

meets the standards.

Packaging testing: Conduct anti-leakage tests, mechanical compression tests, etc. to evaluate the protective performance 

of the packaging and ensure that the product is not damaged during transportation and sales.

Summary:

The 7 basic steps of cosmetic packaging design cover the entire process from market research to production testing. 

Through the careful implementation of these steps, it can be ensured that cosmetic packaging not only meets market 

demand and brand positioning, but also protects product quality and enhances brand image. In actual operation, it is 

also necessary to flexibly adjust and optimize according to specific circumstances.

The 7 points to note in cosmetic packaging design mainly include the following aspects:

1. In line with the brand concept

Brand consistency: packaging design needs to be closely centered around the brand concept to ensure that the design 

style, color, pattern and other elements are consistent with the brand image.

Cultural inheritance: convey the brand's culture and values through packaging design to enhance consumers' sense of 

identity and emotional resonance with the brand.

2. Visual impact and affinity

Attractiveness: use attractive colors, shapes, patterns and other elements to arouse consumers' curiosity and interest.

Affinity: the design should have a certain affinity, making consumers feel comfortable and happy, so that they are willing 

to establish an emotional connection with the product.

3. Integrate the trend of the times with consumer needs

Market trends: packaging design should keep up with the trend of the times and understand the latest needs and 

preferences of consumers.

Combination of innovation and tradition: on the basis of maintaining brand characteristics, new design elements are 

incorporated to make the packaging both innovative and traditional.

4. Targeting different target audiences

Precise positioning: accurately position the target audience of the product and design packaging that meets their 

aesthetic preferences and consumption habits.

Diverse styles: For example, children's products can adopt a cute style, while youth products focus on fashion and 

personality.

5. Ensure product quality and function

Protective performance: The packaging material should have good protective performance to prevent cosmetics 

from being damaged during transportation and sales.

Functionality: The design should take into account the actual use needs of the product, such as easy opening and 

good sealing.

6. Comply with laws, regulations and standards

Standardized labeling: The product's trademark, product name, production date, shelf life and other information 

should be clearly marked on the packaging to comply with the requirements of relevant laws and regulations.

Safe and non-toxic: The packaging material should be non-toxic and safe to avoid potential harm to consumers.

7. Printing technology and packaging testing

Printing technology: Use high-quality printing equipment and materials to ensure bright printing colors, clear text 

and exquisite patterns.

Packaging testing: Conduct anti-leakage tests, mechanical compression tests, etc. to evaluate the protective 

performance of the packaging and ensure stable and reliable product quality.

In summary, the 7 points to note in cosmetic packaging design cover many aspects such as brand concept, 

visual effects, market demand, target audience, product quality, laws and regulations, and printing technology 

and testing. In actual operation, these factors need to be considered comprehensively to ensure that the cosmetic 

packaging is designed to be both beautiful and practical.

Recommended cosmetic packaging supplier (example)

Medellin Cosmetic Packaging Design, as a leader in the field of cosmetic packaging, we are committed to integrating 

creativity and aesthetics into every box design.