Cosmetics Package Design Tips

Cosmetic Packaging

The former includes perfumes, powders, lipsticks, cleansers, skin creams, conditioners, hair dyes, shaving creams and hair styling creams, while the latter includes soaps, toothpastes, detergents, deodorants and disinfectants, shoe polishes, etc. These products are unisex, female or male, but they all have one characteristic: they are highly competitive; they are sensitive to consumer needs; and they are trendy and ultra-trendy, reflecting people's aesthetic sensibilities.

Due to the nature of cosmetics, the design of packaging screens generally focuses on the application of colour and the arrangement of brand text, and the following methods can be used for different consumer groups.

① For middle-aged women cosmetics packaging on the colour should favour elegant and bright, enthusiastic, but not lose the steady tone, and focus on the effect of the brand.

② For young or teenage girls cosmetics packaging on the colour should lean towards pure emotion, romantic, active tone.

③ For children's category to have a sense of care and cleanliness.

④ For the elderly category, it should reflect a sense of elegance, dignity and mystery. For men, it should be generous and luxurious, as well as reflecting the tension of the picture and the effect of the brand.

⑤ Cleaning products should mainly convey the message of affordability and health. There is no clear consumer layer (except in special cases), and the choice of colours favours a simple, uniform and clean tone. There is also currently an environmentally friendly cleaning product, which generally tends to be designed with a simple text as the design element of the picture.

The application of materials for cosmetic packaging cannot be ignored, and must be carefully chosen and appropriately matched. The production process is exquisite. Among the products that create brands often use series packaging or matching packaging for similar product.

Cosmetic containers

Cosmetics in general after the consumer shopping often need to save the container for a long time, until the use of the cream or liquid inside, etc., therefore, in the design of cosmetics containers and packaging should be considered from the overall, and strive to stand out, unique, and have a distinctive personality performance.

The shape of cosmetic containers can be said to be varied, but no matter what kind of shape, there are always certain basic forms, each of these forms has different characteristics and personality: cubic body, cubic body to give the cosmetic container a unique character.

① cubic body, cubic body to give people a dignified and stable, simple sense, and has a certain tension. Therefore, it is more suitable for the packaging of men's cosmetics containers.

②Round spheres, round spheres have a sense of fullness, dynamism and vitality. Therefore, it is more suitable for cosmetic container design for young people.

③Cone and cylinder, cone and cylinder have a sense of stability, uprightness and with an elegant, noble feeling. It is therefore more suitable for cosmetic container designs used by middle-aged, cultured consumers and above.

The bionic form imitates natural life forms such as plants, animals, insects and people. In today's society, people are pursuing green and environmental protection and are attached to the natural environment: as a result, many bionic forms have emerged in the design of cosmetic container packaging.

Abstract forms are irrational, irregular forms with romantic, imaginative emotional overtones. Therefore, it is more adapted to the more open-minded consumers cosmetic container design.