Design trends for cosmetics package

The packaging of goods is an important part of the visual image of the brand of goods and is an important part of the production and sale of modern goods, which largely affects the sales of goods. Cosmetics, in particular, are fashionable consumer goods. In addition to its use function, it should also meet the psychological needs of consumers in pursuit of beauty, so as to stimulate consumption and make consumers compete for their choice.

With the progress of the times, people's spending power is getting higher and higher, and many people are beginning to focus on the intangible pursuit of products, seeing the purchase of a brand as a purchase of its image, from which they can gain an unusual experience. In the case of cosmetics, the design of the packaging is directly related to the formation of the brand image. Because people are very sensitive in terms of visual perception, a brand image can enter the emotional sphere of a person within seconds and even reach a deeper subconscious level, controlling the direction of their thinking. Therefore, the brand image can guide the buyer to the world of quality brands. People's first perception of the image usually has a great impact on their perception of the brand, so the brand itself needs to be able to reveal something distinctive and valuable. At present, branded cosmetics are gaining a lot of recognition among women, but there are some shortcomings in the branding of domestic cosmetics compared to foreign ones. In this case it is essential to re-design the image of the domestic cosmetics brand.

The current situation of cosmetic packaging design

Due to the special nature of cosmetics, both the shape and colour of the packaging should be designed to be simple and clean, elegant and generous. In addition to the function of holding and protecting the product, cosmetic packaging must also have the function of attracting consumers to buy. Compared to other commodities, cosmetics pay more attention to the beauty and personality of the packaging. Let's take a look at the definition and use of cosmetic packaging design.

1. Defining cosmetic packaging

The packaging of cosmetics refers mainly to the many personal care products (hair lotions, cosmetics, perfumes, etc.) used in boxes with their outer packaging. The materials used for packaging are: plastic, thick paper and glass, etc. The forms used are generally the following: bags, boxes, bottles, tubes, etc.

The impact of good packaging on cosmetic products is huge, as it not only enhances the quality of the product, but also makes it easier to use.

2. The case of cosmetic packaging

As packaging technology and the materials used continue to develop, more and more forms of cosmetic packaging are becoming available. Broadly speaking, cosmetics are packaged in the following forms: aerosols, solids and powders, as well as creams and lotions. Some of these forms of packaging are often co-ordinated with cardboard boxes to form the outer packaging of cosmetics.

Paper packaging is the latest emergence of a green and clean packaging, which is rapidly gaining ground thanks to its high quality and low price. This type of packaging has a lot of scope for development not only in terms of quantity sold, but also in terms of quality. As the link between cosmetics and people's lives grows closer, paper packaging is playing an ever-increasing role in this. Moreover, due to the current influx of a large number of foreign cosmetic brands, the improvement of domestic paper packaging has also been promoted.Second, the future development of cosmetic packaging design

Regarding the future development of cosmetic packaging design, the author believes that the following aspects can be explored.

1.Focus on the technological innovation of packaging design

Modern packaging technology is very developed, in packaging if the use of ordinary anti-counterfeiting technology has been difficult to achieve effective anti-counterfeiting. Therefore, starting with the visual effect to constantly update the packaging technology will have a great positive effect on anti-counterfeiting. In the future, cosmetic packaging design can be improved through the use of pigments and paper, as well as the application of special packaging technologies such as holograms and genuine inspection seals, to achieve better results and make it difficult for counterfeit products to continue due to poor results or the high cost of imitation. Therefore, pay attention to technological innovation in packaging design, and the introduction of technological achievements with high technological content, in order to obtain unique visual effects and high-tech original products, will be the main direction of future packaging design.

2. Focus on the unique style of packaging design

Packaging design is a complex and influential design project, its influence has long been beyond the product itself, and extended to the corporate image and social effects. In forming and presenting the image of packaging, it is developing towards a flexible and varied humanistic shape, giving the design a specific connotation and making the packaging show a unique style, so as to attract people's attention. Therefore, the design must be considered comprehensively and analysed from many different angles and levels in order to achieve the desired packaging effect. A unique style of packaging design should distinctly reflect a distinctive personality as well as produce a striking visual effect. In this way, cosmetic packaging is easily noticed by buyers on the shelves where there are many products, thus attracting their attention to purchase.

3. Focus on environmental protection and low-carbon packaging design

In the future, cosmetic packaging should be low-carbon as an important element to grasp, under the premise of environmental protection, to improve its quality and increase its aesthetic appearance. At the same time, the design of cosmetic packaging should be able to facilitate the use of it by buyers.

4. Focus on ethnicity and regionality

The valuable culture and unique style of traditional Chinese folk art has a significant impact on today's packaging design, which has been handed down through the ages and serves the lives of the working people. The innovation of packaging design should be rooted in the soil of the nation. Therefore, the future development trend of cosmetic packaging design will be to focus on national factors, to adopt and absorb folk art elements in a microscopic and meticulous way, to turn abstract into figurative, and inorganic into organic. In cosmetic packaging design innovation, ethnicity can often reflect the distinctive personality of the packaging, but also has obvious regional characteristics, more in line with people's psychological needs. Looking at cosmetic packaging in Japan, Taiwan, Hong Kong and Western Europe, it is not difficult to find its obvious individual style and regional characteristics. Japanese cosmetic packaging design, in particular, is unique and personalised, even to the extent that a designer has a design style characteristic.

5. Focus on the innovation of packaging design

When we talk about innovation in cosmetic packaging design, the first thing that is required is that the designer has a sense of uniqueness. The formation of an original consciousness is not an occasional flash of light, but is also built up through years of observation, understanding and accumulation of thoughts. It is not an imitation or a simple superimposition. It is right to learn from the success of others. But it is wrong to fall into imitation of stereotypes. The old man Qi Baishi said, "He who learns from me lives; he who resembles me dies." What we emphasise is that designers should have unique ideas, dare to take new paths and highlight their own unique personality. The future of cosmetic packaging design is destined to be a world of innovators.

In short, cosmetics should be designed in such a way as to show the cultural connotations of the product, to attract people through its own cultural charm and the charm of the times, and to enter people's lives. Modern cosmetic packaging designers are using a global perspective to design oriental products. It is believed that in the near future, cosmetic packaging design will be more popular with users due to the integration of diverse ideas.