What details should be considered in the design of skin care product packaging?

For women who love beauty, skin care products are one of the essential items in daily life. To do a good job of daily skin care, skin care products are indispensable. Now not only women, but many men also use skin care products on weekdays.

With the increase of people's daily needs, more and more skin care companies have sprung up, and the market competition of skin care products of different brands is also intensifying.

From the current market situation, the development of the skin care industry has been very mature, and skin care products with different functions and uses can fully meet people's different daily needs. In order to attract more consumers' attention, increase market share, and distinguish it from other skin care brands, merchants have begun to pay more and more attention to skin care product packaging design.

So, what details should be considered in the design of skin care product packaging?

Simple and generous design often attracts the attention of customers

1. Carefully figure out the psychology of consumers

The main consumer groups of skin care products are mostly women, because women's love for beauty is innate, women of different ages have different skin care products, and a large number of women choose skin care products not because of real needs, but because of a spiritual or psychological need. For this kind of consumer psychology, we can carefully consider the psychology of consumers when designing the packaging of skin care products, and try to satisfy the psychology of consumers. In our daily life, some women have a strong vanity.

When buying skin care products, they often buy skin care products to show off to others or satisfy their vanity. There are also some young consumer groups who focus on pursuing individuality or fashion when choosing skin care products to highlight their differences. Therefore, when designing skin care packaging, it can be designed according to the psychological needs of different consumers. The products designed in this way not only induce the emotional resonance of consumers, but also improve consumers' brand awareness.

2. Materials are the basis of packaging

The physical properties and chemical properties of skin care packaging materials are paid attention to when designing skin care packaging materials. Physical properties usually include the appearance quality, printing adaptability and strength requirements of skin care packaging boxes, and chemical properties include the hygiene and chemical stability of paper components of skin care packaging boxes. Healthy and environmentally friendly low-carbon life has become a new life concept for many people in China.

When choosing skin care packaging materials, you can follow the environmental protection trend of consumers and choose some healthy and environmentally friendly materials. We learned from Jiangsu Xinfei, a cosmetic hose manufacturer, that they use 30%-70% PCR recycled plastic to make cosmetic hoses. Reduce the use of plastic.

3. Design is the focus of packaging

Design is the focus of skin care packaging. The quality of design directly affects the sales of products. All good designs require multi-party research and choose designs that meet consumers' preferences.

When designing skin care packaging, these details need to be carefully considered. In this way, the skin care packaging effect can be better.

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