What are the four rules in skincare packaging?by cosmetic packaging design companies

The four major rules of skin care product packaging are mainly centered around brand positioning, target groups, product features, and material selection. The following is a detailed explanation of these four rules:

1. Brand positioning

Core elements : 

Brand positioning determines the overall style of packaging design and must be closely aligned with the brand’s image and spirit.

Implementation Strategy :

Gain in-depth understanding of the brand's product features, target groups and market competition.

High-end brands usually adopt a simple and elegant design style to highlight their high-end and luxurious image.

Natural and organic brands pay more attention to environmental protection and natural elements, and the packaging design reflects affinity.

Colors and patterns are also important ways to express brand positioning. You need to choose colors and patterns that are suitable for the brand image and consumer group, while keeping them simple and clear.

2. Target audience

Core elements : 

The needs of the target group are the starting point of the design. Cosmetic packaging design needs to understand the consumer psychology and packaging preferences of different groups of people.

Implementation Strategy :

Consider the target audience’s gender, age, spending level, and brand preferences.

Targeting the younger generation of women, packaging design can use soft, fresh, and sweet colors and patterns to highlight the affinity and vitality of the product.

For middle-aged women, more emphasis is placed on the anti-aging, whitening and other effects of the product. The packaging design will adopt a high-end and exquisite style to enhance the brand image.

Consumption level is also an important factor in design. People with high spending power may prefer high-end and luxurious designs, while people with low spending power pay more attention to cost-effectiveness and practicality.

3. Product Features

Core elements : 

Cosmetics suppliers need to incorporate factors such as product functions, ingredients and usage into packaging design.

Implementation Strategy :

Make sure the packaging design matches the product features to attract consumers' attention.

For example, if the product focuses on natural ingredients, the cosmetic packaging design can incorporate natural elements and environmental protection concepts.

At the same time, the information hierarchy on the packaging should be clear so that consumers can quickly understand important information about the product.

4. Material selection

Core elements : 

The selection of materials needs to take into account multiple factors such as appearance, protection, and environmental protection.

Implementation Strategy :

In terms of appearance, the material needs to have a certain aesthetic and visual effect.

In terms of protection, you need to choose materials that can protect the product well and prevent it from external damage.

In terms of environmental protection, as society's requirements for environmental protection increase, green and environmentally friendly materials have become a trend in packaging design. For example, degradable materials, environmentally friendly paper, bamboo packaging, etc. are all good choices.

At the same time, the cost and feasibility of materials must also be considered to ensure the economy and practicality of the packaging design.

Cosmetic packaging materials are rich and varied, and can be mainly divided into two categories: main containers and auxiliary materials. The following is a detailed classification and introduction of these two types of materials:

1. Main container

The main container is the core part of the cosmetic packaging and is used to directly hold the cosmetics. Common main container materials include:

1. plastic

PP (polypropylene) : environmentally friendly material, can directly contact with cosmetics and food, often used for filling organic skin care products, the material is whitish and translucent.

      PE (Polyethylene) : Also an environmentally friendly material, commonly used in packaging containers such as medicine bottles and cosmetic bottles.

      PET (Polyethylene terephthalate) : Soft but highly transparent, up to 95%, commonly used in food, beverage and cosmetic bottles. However, PET is not heat-resistant, so be careful about the conditions of use.

      ABS (Acrylonitrile-Butadiene-Styrene Copolymer) : Engineering plastic with high hardness. It is usually not in direct contact with cosmetics, but is used as inner cover or shoulder cover material.

      PMMA (polymethyl methacrylate, acrylic) : The material is harder and more transparent, but has poor chemical resistance and requires an inner liner to block it.

      PC (polycarbonate) : transparent, highly heat-resistant, and not easy to break. It is often used in baby bottles, distillation barrels, etc.

      PS (polystyrene) : It has extremely high transparency and good sealing properties, but it is fragile and not heat-resistant. It is often used in sealed cans and food boxes.

2. Glass

Glass bottles are divided into wide-mouth bottles and narrow-mouth bottles, which are suitable for cosmetics of different forms and uses. Wide-mouth bottles are often used for solid pastes, while narrow-mouth bottles are mostly used for emulsions or aqueous pastes. Glass bottles have various shapes and rich crafts, such as spraying, transparent, frosted, translucent coloring, etc., and can be used with a variety of bottle caps.

3. Metal

Although not as common as plastic and glass, metals (such as aluminum) are also used in cosmetic packaging. For example, some spray bottles and vacuum bottles are made of metal to enhance the grade and texture of the product.

4. hose

Flexible tubes are divided into single-layer, double-layer, five-layer and other types, with anti-pressure, anti-penetration and other characteristics. Flexible tube covers have various shapes and can be processed by various processes, such as hot stamping, silver edge, colored cover, transparent, oil spraying, electroplating, etc. Flexible tubes are often used for the packaging of creams, lotions and washing products.

2. Supplementary Materials

Auxiliary materials are used to protect, support and decorate the main container, improving the aesthetics and practicality of the overall packaging. Common auxiliary materials include:

1. Cosmetic packaging box : 

used to protect the main container from external damage, while improving the grade and brand image of the product.

2. Inner tray : 

Placed inside the packaging box, used to fix the main container to prevent it from shaking or breaking during transportation.

3.Outer box and middle box : 

used to pack multiple cosmetic packaging boxes in batches for easy storage and transportation.

4.Shockproof materials such as bubble film and pearl cotton : 

often used to fill the internal space of the packaging box to prevent the main container from being damaged by vibration during transportation.

In summary, the four major principles of skin care product packaging - brand positioning, target groups, product features and material selection - together constitute an important framework for skin care product packaging design. By comprehensively considering these four factors, cosmetic packaging design companies can design skin care product packaging that is both beautiful and practical, in line with the brand image and meets consumer needs.

Recommended cosmetic packaging supplier (example)

Medellin Cosmetic Packaging Design, as a leader in the field of cosmetic packaging, we are committed to integrating 

creativity and aesthetics into every box design.