What are the popular styles of 2025 folding flip eyeshadow boxes?

1. Multifunctional integrated models

holdlive three-fold eyeshadow palette

Core highlights: three-layer folding design, integrated eyeshadow, blush, and powder puff storage, closed thickness is only 2.5cm, suitable for commuting/travel scenes;

Color selection: covers 5 theme palettes such as nude pink (H01 "a walnut"), smoky brown (H03 "a chestnut"), and blue-black (H05 "a winter snow"), supporting a variety of styles from gentle to cool;

User feedback: The powder is as fine as Japanese brands, the pearlescent color rendering is better, and it is highly friendly to newbies (more than 100,000 notes on Xiaohongshu).

Zhiyouquan geometric folding eyeshadow ‌

Innovative shape ‌: diamond folding structure, 3 plates can be combined to form a pentagon or five-pointed star shape, which is both interesting and portable;

Popular color numbers ‌:

#101 Sunset Afterglow ‌: orange eyeshadow + mother-of-pearl glitter, suitable for sunset makeup;

#107 Matte Powder Flower Mirror ‌: matte milk tea color + shell sequins, covering the needs of red wine makeup and milk tea makeup;

Performance ‌: high color rendering and low powder flying rate, unit price is less than 50 yuan, and the cost performance is outstanding.

2. Professional makeup brand model ‌

Makeup Revolution dual-form eyeshadow box ‌

Style classification ‌:

Yellow face box ‌: complete color matching, mainly daily earth tones;

Mirror box ‌: surface coating technology improves texture, but there are fewer color options;

Market positioning ‌: unit price 60-90 yuan, taking into account the needs of professional makeup artists and novices, Amazon's annual sales exceed 200,000 pieces.

VELVET THORNS Folding Makeup Palette‌

Color features‌: Maroon, matte dark blue (Melancholy) and other high-saturation color blocks, suitable for retro makeup and smoky makeup;

Pain points‌: There is no physical separation layer after closing, and the risk of color mixing is high (it is recommended to use with independent packaging sheets).

3. Cross-border export hot-selling models‌

Customized folding makeup box‌

Supply chain advantages‌: Support UV printing, mirror embedding and LOGO customization, low minimum order quantity and fast delivery;

Material compliance‌: Passed REACH/FDA certification, annual export volume exceeds one million pieces (mainly in Europe, the United States and Southeast Asia markets).

GOGOTALES Girly Heart Two-in-One Palette‌

Design highlights‌: Eye shadow + blush combination, macaron color shell + embossed pattern, attracting Z generation users;

Portability‌: Single box weight <80g, suitable for mini bag storage, Douyin short video promotion volume exceeds 500,000 times.

IV. Purchase trends and suggestions

Priority for price: Domestic brands (such as Zhiyouquan and Juduo) occupy the mainstream with a price range of 30-60 yuan, focusing on "low price and high configuration";

Scenario adaptation: Multi-layer folding models (such as holdlive) are preferred for travel scenarios, and single-layer magnetic suction models (such as GOGOTALES) are recommended for daily makeup touch-ups;

Environmental upgrade: Export models generally use recyclable plastics, and some introduce bamboo fiber materials (such as Amazon's hot-selling series).

The current popular styles are based on portability (<100g) and functional integration (eye shadow + tools + mirror) as core competitiveness. Domestic brands occupy more than 70% of the market share with rapid iteration and high cost performance.

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