What requirements does a professional cosmetics design company have for the design of eye shadow boxes?

Cosmetics are essential items for women. Women are very sensitive to fashion trends, colors, and styles. Therefore, if the appearance of the packaging container of cosmetics is slightly unfashionable or lacks any ingenuity in color or style, , will not be able to attract the attention of female consumers, which will have a great impact on the appearance and sales volume of cosmetics.

When designing eye shadow boxes, professional cosmetics design companies will comprehensively consider multiple aspects of the requirements to ensure that the designed eye shadow boxes are both beautiful and practical, and at the same time can attract target consumer groups and enhance the brand image. Here are some major design requirements:

一、Security requirements

1. Material safety: The packaging materials of eye shadow boxes must be non-toxic, harmless, and comply with relevant national safety standards to ensure that they will not cause contamination to the product or harm the health of consumers.

2. Sealing: The packaging should have good sealing to prevent the product from moisture, oxidation or external contamination, and ensure the quality and safety of the product.

3. Stability: The packaging structure design should be stable and able to withstand a certain amount of pressure and impact to prevent damage or deformation during transportation and storage.

二、aesthetic requirements

1. Novel design: The packaging design of the eye shadow box should be creative and novel, which can attract consumers' attention and enhance the market competitiveness of the product.

2. Color matching: Color is one of the very important elements in packaging design. Color matching should be selected that is consistent with product characteristics to create a good visual effect and brand image.

3. Patterns and text: Patterns and text should be clear, accurate, and able to convey the product’s information and brand concept. At the same time, care should be taken to avoid using overly complex or vague patterns and text, so as not to affect consumers' reading and understanding.

三、functional requirements

1. Easy to carry: The packaging design of the eye shadow box should take into account the carrying needs of consumers to ensure that the product is light and easy to carry, making it convenient for consumers to use it anytime and anywhere.

2. Easy to open: The packaging should be designed with a reasonable opening method to ensure that consumers can easily open the packaging and take out the product. At the same time, the opening method should have a certain degree of safety to avoid harm to the product or consumers during the opening process.

3. Storage space: The interior of the eyeshadow box should be designed with enough storage space to accommodate the eyeshadow palette and its accessories (such as eyeshadow brushes, mirrors, etc.). At the same time, product placement and convenience of access should be taken into consideration to improve consumers’ experience.

4. Box structure and function

• Box design: Design a suitable box structure according to the shape and size of the eye shadow product. A multi-layer design can be used to divide different areas to allow consumers to understand the product more intuitively. At the same time, you can add a concave and convex design that highlights the layering to make the eye shadow box more three-dimensional.

• Functionality: Make sure the eyeshadow box has enough space to accommodate the eyeshadow palette and its accessories (such as eyeshadow brushes, mirrors, etc.), and consider how to facilitate consumer access and storage.

5. Color and Pattern

• Color matching: Choose a color scheme that coordinates with the brand colors to enhance the appearance and appeal of the eye shadow box through color matching. Consider using color combinations such as gradients and warm tones to create different atmospheres and effects.

• Pattern design: Design patterns based on product positioning and target consumer groups. Graphics should be simple, creative, and on-brand.

6. Regulations and Standards

• Comply with regulations: Ensure that the design of the eye shadow box complies with relevant regulations and standards, such as product identification, production date, shelf life, ingredient list and other information labeling requirements.

• Safety: Consider the safety of the materials to ensure that the eye shadow box will not cause any harm or discomfort to consumers.