The secret of large capacity of cosmetic containers

There are many factors involved behind the design of the capacity of cosmetic containers. The following is a detailed reveal of this:

Glass bottles for liquid cosmetic packaging are small bottles (narrow bottles), which are mainly used for packaging nail polish, nail polish, perfume and essence. The structure and shape of the glass bottle can be designed according to the needs of product packaging, and cosmetic container manufacturers can achieve this by changing the mold during the production process. The bottle body can be directly decorated, printed or labeled. At the same time, glass bottles of different colors can be used to meet the packaging requirements of cosmetics with different characteristics. The design of glass bottle caps is very important, especially the design of perfume bottle caps.

一、Market demand and consumer usage habits

1. Frequency and dosage of use: Consumers who wear makeup frequently and like heavy makeup consume certain cosmetics (such as eye shadow, contouring, etc.) faster, so large-capacity packaging may be more suitable for them. However, for consumers who only occasionally wear makeup or who like to wear light makeup, small-volume packaging may be more practical.

2. Portability: Consumers also consider portability when purchasing cosmetics. For example, it may be more convenient to carry a small-capacity package when traveling, while a larger-capacity package may be preferred for daily use at home.

二、Cost control and profit margin

1. R&D and packaging costs: R&D costs for cosmetics are usually high, and packaging is also an important part of the cost. Large-volume packaging can spread these costs to a certain extent, making the price per unit capacity more economical.

2. Brand premium: Well-known brands of cosmetics tend to have higher brand premiums, and large-capacity packaging may more easily satisfy consumers’ pursuit of cost-effectiveness.

三、Regulations and Aviation Safety Restrictions

1. Carrying restrictions: There are clear restrictions on the liquid cosmetics that can be carried when traveling on airplanes and other means of transportation. It is usually stipulated that the volume of a single container shall not exceed 100ml, and the combined volume of all cosmetic liquids carried shall not exceed a certain amount (such as 1000ml). Therefore, large-capacity packaging may need to be checked when traveling.

2. Safety considerations: Large-capacity packaging may face higher safety risks during transportation and storage, such as leakage, damage, etc. Therefore, special attention needs to be paid to the sealing and durability of the packaging during design and production.

四、Marketing strategy and product positioning

1. Product differentiation: Different brands and series of cosmetics often differentiate product positioning and price ranges through capacity. For example, high-end brands may be more inclined to launch small-volume but high-quality boutique series, while mass brands may focus more on the cost-effective advantages of large-volume packaging.

2. Promotional activities: Large-capacity packaging is also often used as gifts or special offers in promotional activities to attract consumers to purchase and increase brand exposure.

To sum up, the size design of cosmetic container capacity is the result of cosmetic packaging factories comprehensively considering multiple factors such as market demand, cost control, regulatory restrictions, and marketing strategies.