Several trends in the cosmetics industry in 2024 from cosmetic box design company

The trends in the cosmetics industry in 2024, from the perspective of cosmetic box design companies, can be summarized into the following key aspects:

1. Intelligent and personalized packaging design

• Intelligent: With the application of AI aesthetics and augmented reality technology, cosmetic packaging design is developing in an intelligent direction. Brands can quickly generate visual concepts, produce high-definition images, and conduct user needs analysis, so that packaging design can more accurately meet the preferences of the target audience.

• Personalization: Consumers’ pursuit of personalization is growing day by day. Cosmetic box design companies need to focus on incorporating personalized elements into packaging design to attract consumers’ attention and enhance brand loyalty.

2. Application of environmentally friendly materials

• Plastic reduction and environmental protection have become important considerations in beauty packaging design. The use of degradable and recyclable materials and the implementation of empty bottle recycling programs are important ways for brands to demonstrate their social responsibility. This is consistent with consumers’ high recognition of environmentally friendly packaging, and is also a trend that cosmetic box design companies need to pay attention to.

3. Diversification of color trends

• Natural tones: Influenced by sustainable development, natural tones such as brown, green, and turquoise will be more popular.

• Bright and vibrant: Bright and vibrant colors such as orange, purple and bright pink may be key to attracting younger consumers to choose.

• Soft tones: Soft tones such as elegant pink, peach, and light blue give people a gentle and comfortable feeling, and may be favored by consumers.

• Metallic sheen: Metallic sheen colors such as copper, silver, and rose gold are likely to continue to be popular, adding a high-end feel and modern vibe to products.

• Transparency: Clear, crystal-like colors may appear, creating a fresh, transparent feel that reflects the cleanliness and purity of the product.

4. A breakthrough in anti-aging technology

• Anti-aging technology will still be the main technology line of the cosmetics industry in 2024. The brand will further explore the depth of technology and study skin anti-aging technology from the genetic level, and even hopes to shift from the thinking of "anti-aging" to a breakthrough of "reversing aging".

• Cosmetic companies will explore more possibilities on the efficacy path, such as activating the formation of coenzyme NAD+, etc., to provide consumers with new scientific anti-aging solutions.

5. Upgrading of consumer demands

• Consumers pay more and more attention to the practicality and safety of products when purchasing cosmetics, and their attention to product ingredients and efficacy continues to increase. Therefore, cosmetic box design companies need to pay attention to changes in consumer demand and ensure that packaging design matches product characteristics.

• Cost-effectiveness has become one of the important dimensions for consumers to evaluate beauty products. Functional design and unique design not only increase the added value of products, but also need to maintain a reasonable price level.

6. Integration of cultural elements

• International brands and domestic brands present different styles in packaging design. International brands tend to have simple and modern designs, while domestic brands pay more attention to incorporating traditional Chinese cultural elements into their packaging. This cultural difference is not only reflected in the choice of colors and patterns, but also in the choice of materials and design concepts.

• The volume of packaging design with emotional value and Chinese aesthetics has increased significantly year-on-year, and the market highly recognizes these two styles. Through the integration of artistic limited packaging and traditional cultural elements, it not only enhances the added value of the product, but also deepens the emotional connection with consumers.

To sum up, the trends in the cosmetics industry in 2024 will revolve around intelligent and personalized packaging design, application of environmentally friendly materials, diversification of color trends, breakthroughs in anti-aging technology, upgrading of consumer demands, and the integration of cultural elements. Expand. Cosmetic box design companies need to keep up with these trends and constantly innovate and optimize design solutions to meet market demand and enhance brand competitiveness.