The latest technological trends in cosmetics OEM/ODM packaging

Source: China cosmetics packaging box supplier

Combined with global cosmetics packaging cases, we share the current status of cosmetics market packaging.

1. Cosmetics packaging is more refined.

Taking cosmetics OEM/ODM packaging as an example, in the past year, court-style and Chinese-style cosmetics packaging have been popular with consumers, and cosmetics packaging will develop in a more refined direction.

2. Cross-border packaging is coming.

The cross-border factors of cosmetics packaging are beginning to increase. Popular elements in industries such as food and clothing are reflected in cosmetics packaging.

Regarding the future, cosmetics packaging will have the following four major development trends:

1. "Chinese-style" packaging still has great potential.

The rise of national trends is an inevitable trend. From the popularity of domestic products in the past two years, it is not difficult to find that the younger generation of consumers has shown great interest in Chinese elements. "China has a very profound cultural heritage, and there are still many things to be explored. The skillful use of Chinese elements in packaging will greatly enhance the competitiveness of products in the market.

2. The continued popularity of essence liquids will drive the production and innovation of essence bottles and dropper packaging materials.

3. Environmentally friendly packaging materials are the general trend.

The environmental friendliness of product packaging materials has become one of the important factors affecting consumer decision-making. With the increasing severity of environmental pollution and white pollution, the awakening of consumers' environmental awareness has begun to transform and upgrade cosmetics OEM/ODM companies. Many companies have begun to work hard on environmental protection, such as accelerating the research and development and use of green and degradable materials to reduce the application of non-recyclable plastic materials; launching empty bottle recycling actions to increase the utilization rate of cosmetics packaging materials, etc.

4. 5G/Internet of Things development drives packaging innovation.

The development of 5G and the Internet of Things will bring a new round of technological revolution to the cosmetics OEM/ODM market and drive innovation in cosmetics packaging. Today, some brands are trying to place NFC chips in the packaging, and consumers can interact through the NFC recognition function of their mobile phones. In the future, the use of Internet technology will further enhance the interaction between consumers and cosmetics companies and enhance fun.