custom magnetic eyeshadow palette manufacturer

With the explosive growth of personalized demand in the beauty industry, traditional standardized products can no longer meet consumers' pursuit of uniqueness and functionality. As an innovative category in recent years, magnetic eyeshadow palettes are becoming the new favorite in the makeup market with their modular design, convenient storage and high customization.

2.1 Application of magnetic adsorption technology

The core of magnetic eyeshadow palettes is the combination of rare earth magnets (such as neodymium iron boron) and iron bases, and the stability of the adsorption of the palette is ensured through precise magnetic force calculation. The latest technology has achieved the test standard of a single eyeshadow bearing ≥50g, while avoiding oxidation reactions between metal components and cosmetics.

The technical principle of magnetic eyeshadow palettes is mainly based on the application of magnetic adsorption structure and material science. The following is an analysis of key details:

Core adsorption structure

The pinhole magnetic interface or magnetic strip design with a diameter of 0.8mm is used to achieve the free disassembly and reorganization of a single eyeshadow block through rare magnetic materials (such as neodymium magnets). Large (25 colors) and medium (12 colors) plates usually have precise pinholes at the bottom of the plates, while mini plates (6 colors) are fixed with indirect magnetic strips due to volume limitations.

In terms of adsorption parameters, a triple diameter magnet (24mm) can provide a 15N·m torque stability, and the probability of separation from a height of 1.2m is measured to be less than 3%.

Material properties

The bottom of the eyeshadow is embedded with a magnetic sheet (10mm in diameter) or directly uses magnetic pigments, which can be adsorbed without additional patches.

The magnetic component has passed the 48-hour salt spray test to prevent rust. The box body is made of ABS+PC alloy. After 30,000 openings and closings, the hinge wear is only 0.15mm.

Recombination compatibility

The plates of the same series can be fully interchangeable, and different plate combinations can produce more than 120 new plate surfaces. The floating card slot design supports cylindrical makeup with a diameter of 3-12mm and special-shaped plates (such as hexagons).

After reorganization, the purity of a single color is increased by 80%, and the time taken to select the target color is reduced from 18 seconds to 6 seconds.

Process and safety

The pressing process needs to be strictly disinfected, and the amount of glue needs to be precisely controlled to avoid contaminating the surface of the plastic box.

Some magnetic eyeshadows contain ionized pigments, which will not spill when inverted, but the risk of excessive heavy metals should be noted.

DIY application

The bottom of the original box can be heated (hair dryer or lighter) to remove the shell, and the magnetic sheet can be attached after cleaning to complete the secondary use. We advocate green environmental protection.

2.2 Modular design innovation

Free combination system: users can arbitrarily match pearlescent, matte, metallic and other functional eyeshadows through the magnetic interface, and a single plate supports up to 12 formulas to switch freely.

Environmentally friendly material breakthrough: using biodegradable ABS plastic shell and plant-based wax pigments to reduce environmental burden.

3.1 Target group portrait

According to the 2025 Global Beauty Consumption White Paper, Generation Z (18-30 years old) accounts for 67% of the customized makeup consumer group, and 82% of the respondents are willing to pay a premium for the "replaceable core" design.

3.2 Competitive landscape

The current market is polarized:

High-end line: customized services focus on professional art cooperation;

Mass line: through the "basic palette + extended magnetic accessories" model

Intelligent extension: combined with AR color trial APP, realize virtual makeup and magnetic suction disc real-time color matching linkage.

Cross-border cooperation: jointly launch seasonal limited magnetic eyeshadow with clothing brands

Conclusion:

Customized magnetic eyeshadow palettes have reconstructed the beauty consumption scene through technological innovation. Its development potential lies not only in the product itself, but also in the "sustainable fashion" concept it represents. In the next 3-5 years, this category is expected to occupy more than 15% of the global eyeshadow market.

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