bulk eyeshadow palette company 

As the global beauty market's demand for personalization and environmental protection increases, eyeshadow palette packaging technology has become one of the core competitiveness of the cosmetics supply chain. Data from 2025 shows that the packaging cost of high-end eyeshadow palettes has accounted for 18%-25% of the total product price, and its technical process directly affects brand premium and consumer experience.

As an important sub-category in the cosmetics industry, bulk eyeshadow palettes have continued to rise in market share in recent years due to their high degree of customization and environmental protection. In 2025, the global bulk eyeshadow market size is expected to exceed US$2.2 billion, with an annual compound growth rate of 18.6% (data source: Grand View Research).

Based on ISO 22716 (Good Manufacturing Practice for Cosmetics) and GB/T 29665 (General Technical Requirements for Cosmetics), the process standards for bulk eyeshadow palettes cover key links such as raw material screening, color matching process, packaging specifications and quality control.

The three major links of material selection, structural design, and surface treatment in the packaging process are deeply analyzed in combination with cutting-edge technologies in the industry (such as biodegradable materials and intelligent magnetic suction systems), aiming to provide manufacturers with feasible optimization solutions.

1. Packaging material process

1. Substrate selection

Environmental protection trend: The European market has mandatory requirements for the use of 30% recycled PET (rPET) as the main body of packaging by 2026, and composite materials (degradation cycle 90 days) are gradually replacing traditional plastics.

Functional materials: Nano antibacterial coating can reduce the bacterial growth rate on the packaging surface by 99.2%, which is suitable for sensitive skin product lines.

2. Structural design

Magnetic suction system: "Magnetic pole array" technology uses 12 neodymium magnets (diameter 2mm) to achieve 360° rotation and adsorption of the disc, and the load-bearing test reaches 1.8kg.

Leak-proof structure: It adopts a double-layer buckle + silicone sealing ring design, and there is no leakage of powder in the simulated transportation test (50 cycles from -20℃ to 50℃).

3. Surface treatment

Printing process: UV digital printing color deviation rate is controlled at ΔE≤1.5, supporting real-time synchronization of Pantone color library; metal texture effect requires 5 electroplating processes, and the cost is 40% higher than ordinary packaging.

Touch optimization: MicroTouch coating stabilizes the surface friction coefficient at 0.3-0.5, improving the smoothness of opening and closing.

2. Core process flow

1. Mold development stage

3D printing prototype production cycle is shortened to 72 hours, with an accuracy of ±0.05mm;

Mold flow analysis software (such as Moldflow) optimizes injection molding parameters and reduces the flash defect rate to 0.3%.

2. Production assembly line

Automated magnet pasting uses AI visual inspection, and the magnet positioning error is ≤0.1mm;

Ultrasonic welding technology increases the box body joint strength by 60%, and there is no glue residue.

3. Quality inspection standards

Drop test: 3 free falls from a height of 1.5m, with 100% structural integrity;

Salt spray test: 96 hours without rust (for metal parts).

III. Technical challenges and innovation directions

Cost control: The unit price of bio-based materials is currently 120% higher than that of traditional plastics, and costs need to be reduced through large-scale production;

Intelligent integration: RFID chips are implanted in packaging to achieve integrated anti-counterfeiting and inventory management;

Circular economy: Establish a closed-loop packaging system.

Conclusion

Eyeshadow palette packaging technology is undergoing a transformation from "function-oriented" to "experience-driven". In the next three years, packaging solutions that combine environmental protection attributes with interactive intelligence will become the industry standard. bulk eyeshadow palette Manufacturers give priority to investing in modular production lines to quickly respond to small-batch customization needs (such as limited co-branded models).

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